@incollection{Falkner00,
  author	= {Falkner, Wolfgang},
  editor	= {Ungerer, Friedrich},
  title		= {``Look how Sexist our Advert is!'' The `postmodernization' of sexism and stereotyped female role portrayals in print advertisements},
  pages		= {111--128},
  booktitle	= {English Media Texts past and present: language and textual structure},
  publisher	= {Benjamins},
  year		= {2000},
  address	= {Amsterdam}
}