@incollection{Fries93,
  author	= {Fries, Peter H.},
  editor	= {Alatis, James},
  year		= {1993},
  title		= {Information flow in written advertising},
  booktitle	= {Language, communication and social meaning},
  publisher	= {Georgetown University Press},
  address	= {Washington, D.C.},
  pages		= {336--352}
}