@incollection{Gieszinger00,
  author	= {Gieszinger, Sabine},
  editor	= {Ungerer, Friedrich},
  title		= {Two hundred years of advertising in \em The Times: the development of text type markers},
  pages		= {85--110},
  booktitle	= {English Media Texts past and present: language and textual structure},
  publisher	= {Benjamins},
  year		= {2000},
  address	= {Amsterdam}
}