@incollection{Graddol96-wine,
  author	= {Graddol, David},
  editor	= {Goodman, Sharon and Graddol, David},
  booktitle	= {Redesigning English: new texts, new identities},
  publisher	= {Routledge and the Open University},
  year		= {1996},
  address	= {London and New York},
  title		= {The semiotic construction of a wine label},
  pages		= {73--80},
  chapter	= {2, Reading A}
}