@book{GumperzHymes64,
  editor	= {Gumperz, J. J. and Hymes, D.},
  year		= {1964},
  title		= {The ethnography of communication},
  note		= {Published as \em Directions in Sociolinguistics: the ethnography of communication (1972), New York: Holt, Rinehard and Wilson.},
  publisher	= {\em American Anthropologist, \bf 66},
}