@incollection{JewittOyama01,
  author	= {Jewitt, Carey and Oyama, Rumiko},
  editor	= {Leeuwen, Theo Van and Jewitt, Carey},
  title		= {Visual meaning: a social semiotic approach},
  booktitle	= {Handbook of visual analysis},
  publisher	= {Sage},
  year		= {2001},
  address	= {London},
  pages		= {134--156},
  chapter	= {7}
}