@incollection{Kress87-advert,
  author	= {Kress, Gunther},
  editor	= {Hawthorn, J.},
  year		= {1987},
  title		= {Educating readers: language in advertising},
  booktitle	= {Propaganda, Persuasion and Polemic},
  publisher	= {Edward Arnold},
  address	= {London}
}