@incollection{Martin2002-fair,
  author	= {Martin, James R.},
  editor	= {Coppock, Patrick},
  title		= {Fair trade: negotiating meaning in multimodal texts},
  booktitle	= {The Semiotics of Writing: transdisciplinary perspectives on the technology of writing},
  publisher	= {Brepols and Indiana University Press},
  year		= {2002},
  pages		= {311--338}
}