@incollection{Martin99-mentoring,
  author	= {Martin, James R.},
  editor	= {Christie, F.},
  title		= {Mentoring semogenesis: 'genre-based' literacy pedagogy},
  booktitle	= {Pedagogy and the Shaping of Consciousness: linguistic and social processes},
  address	= {London},
  publisher	= {Cassell},
  series	= {Open Linguistics Series},
  year		= {1999},
  pages		= {123--155}
}