Masterclass on Multimodality | Paulina Burczynska

BREMEN MASTERCLASSES ON MULTIMODALITY
30 November 2016 | 12.15-13.45 | GW2 B3010

Exploring Multimodal Linguistics with Eye-Tracking Technology

Paulina Burczynska
SensoMotoric Instruments
Berlin

PLEASE REGISTER HERE

Abstract
Eye movements are central to the visual system and “provide an unobtrusive, sensitive, real-time behavioural index of ongoing visual and cognitive processing” (Henderson and Ferreira, 2004: 18). Consequently, eye movements are influenced by bottom-up perceptual properties of the world and top-down cognitive processes. Since studying humar behaviour is very complex, methodological tools for data collection have to be accurate.
Eye tracking solutions allow researchers to examine the complexities of human perception and cognitive processes via eye movement data gathered in real time and to a high level of detail (Webb and Renshaw, 2009).
The purpose of the workshop is two-fold. First, it aims to provide attendees with the principals of eye tracking for their studies. We will learn how eye tracker works and discuss several eye tracking metrics and their interpretation for the multimodal linguistic research. Several case studies will be presented to explain the application of eye tracking technology in the research context.
Second, eye tracking will be presented as a methodological paradigm that, in the co-deployment with other experimental tools, enables us to study the interplay of participants’ gaze behaviour with verbal and non-verbal elements. We will learn how to design eye tracking experiments, collect and analyze eye tracking data qualitatively and quantitatively.
The discussion will include practical hands-on exercises in which attendees will have the opportunity to try the eye tracking devices themselves.

BREMEN MASTERCLASSES ON MULTIMODALITY
30 November 2016 | 12.15-13.45 | GW2 B3010

Exploring Multimodal Linguistics with Eye-Tracking Technology

Paulina Burczynska
SensoMotoric Instruments
Berlin

PLEASE REGISTER HERE

Abstract
Eye movements are central to the visual system and “provide an unobtrusive, sensitive, real-time behavioural index of ongoing visual and cognitive processing” (Henderson and Ferreira, 2004: 18). Consequently, eye movements are influenced by bottom-up perceptual properties of the world and top-down cognitive processes. Since studying humar behaviour is very complex, methodological tools for data collection have to be accurate.
Eye tracking solutions allow researchers to examine the complexities of human perception and cognitive processes via eye movement data gathered in real time and to a high level of detail (Webb and Renshaw, 2009).
The purpose of the workshop is two-fold. First, it aims to provide attendees with the principals of eye tracking for their studies. We will learn how eye tracker works and discuss several eye tracking metrics and their interpretation for the multimodal linguistic research. Several case studies will be presented to explain the application of eye tracking technology in the research context.
Second, eye tracking will be presented as a methodological paradigm that, in the co-deployment with other experimental tools, enables us to study the interplay of participants’ gaze behaviour with verbal and non-verbal elements. We will learn how to design eye tracking experiments, collect and analyze eye tracking data qualitatively and quantitatively.
The discussion will include practical hands-on exercises in which attendees will have the opportunity to try the eye tracking devices themselves.