Vortrag: Tuomo Hiippala – Looking beneath the surface of multimodal documents – why and how?

Während eines Forschungsaufenthaltes an der Universität Bremen wird Tuomo Hiippala von der University of Jyväskylä in Finnland einen Vortrag im Rahmen der Serie „Bremen Masterclasses on Multimodality“ halten. Der Vortrag wird in englischer Sprache stattfinden.

Tuomo Hiippala, University of Jyväskylä, Finnland

Looking beneath the surface of multimodal documents – why and how?

3. Dezember 2015, 16.15-17.45
GW2 A3570
Bremen Masterclasses on Multimodality

MasterclassTuomo

Englisches Abstract zum Vortrag:

Humanities and social sciences often draw on multimodal documents for data, examining one or more modes of communication from a variety of perspectives. Newspapers, advertisements, picture books and many other page-based multimodal documents are commonly studied from both qualitative and quantitative viewpoints.

Regardless of the field and viewpoint, understanding multimodality is becoming increasingly desirable and appears to hold the promise of opening up many new paths for research. However, treading carefully is crucial when entering this new territory, as common assumptions about the visual/verbal divide are often misleading, particularly when attempting to make sense of entire documents.

In this presentation, I argue for the need to generalise about multimodal documents before engaging in a closer examination of their content and structure. Using a multimodal corpus, I show how superficially dissimilar documents can have considerable similarities in their underlying discourse structure. Finally, I discuss the investment in corpus-based investigations, which demand extensive time and resources, and their relevance to multimodal research at large.